About Maxwell Farnon
I'm the founder of Empower Over 50, a part of Max Farnon Digital. Author, musician, content creator, and an advocate for people over 50. I'm 57 now, and I live in South Florida.
I'm the founder of Empower Over 50, a part of Max Farnon Digital. Author, musician, content creator, and an advocate for people over 50. I'm 57 now, and I live in South Florida.
At 56, I was given a choice that was no choice at all: take a Performance Improvement Plan or accept severance. After years in the corporate world, I was being pushed out. I believe it came down to age.
That moment changed everything.
At the time, I chose not to look for another job. Not because I could not, but because I knew firsthand how hard the job market is for people over 50. Instead, I made a decision: I was going to dedicate my life to building something that mattered. From my home office in Pennsylvania, I launched a YouTube channel and rebranded everything around one goal: fighting ageism and helping people my age navigate what comes next.
I'm 57 now, and I live in South Florida. One of those early videos, an honest account of losing my job at 56, went viral. It has been viewed over 200,000 times with more than 3 million impressions, and the numbers are still growing. It turns out, millions of people over 50 are going through the same thing, and nobody was really talking about it honestly.
That is how Empower Over 50 was born. It is a part of Max Farnon Digital.
I grew up in England. In the 1980s, before the corporate world found me, I was a youth worker. For about seven years, I helped young people navigate transitions, figure out their next steps, and believe they had options even when the world said otherwise. I served on the British Youth Council, the European Confederation of Youth Clubs, the Greater Manchester Youth Association, and worked with The Prince's Trust.
Helping people through transitions was never something I learned to do. It is something I have always done.
At 28, I emigrated to America with a young family. And then life happened. Divorce. Bankruptcy, not because of bad money handling, but because of the reality of what divorce does to your finances when you are rebuilding in a new country. I started over. I fell into corporate work: insurance, fashion, consulting, pharmaceuticals, and eventually 11 years at a major social media company. The work paid the bills and built a resume, but it never quite fit. There was always something unfinished.
I have reinvented my life more times than most people change careers. Emigrating. Divorce. Bankruptcy. Switching industries. Starting from scratch again and again. When I talk about reinvention after 50, it is not theory. It is not from a textbook. It comes from experience.
After losing my job, I realized what had been missing for 30 years. The thing I was best at, helping people navigate change, was the thing I had stopped doing. The corporate detour was just that. A detour.
Empower Over 50 is a part of Max Farnon Digital. It is my content platform about work, identity, and reinvention in the second half of life. It is not motivational fluff. It is not "top 10 tips to get hired." It is honest, personal conversation, because I am living this journey too.
New videos every Tuesday, Thursday and Saturday. Personal stories, honest conversations, and real guidance for people over 50 navigating career shifts, identity questions, and new beginnings. 3,000+ subscribers and 200+ videos.
My podcast is on Apple Podcasts, Spotify, and all major podcast platforms. 80+ episodes across two seasons.
Long-form articles exploring the deeper questions about aging, work, purpose, and what comes next.
A free online community for people over 50 navigating job loss, career change, or reinvention. Real people. Real support. No sales pitches.
22 downloadable guides covering job search, financial planning, reinvention, wellbeing, and more. Free to access.
My first book is the story behind the channel. It traces the journey from corporate burnout and job loss to rediscovery, exploring what it really means to start again in the second half of life. It is part memoir, part reflection, and entirely honest.
My second book is a practical, jargon-free introduction to artificial intelligence written for everyday people. If you are over 50 and wondering what AI means for your career, your job search, or your life, this is where to start.
In 2026, I founded Max Farnon Digital, LLC, a company built from the same journey this platform documents.
Through Max Farnon Digital, I am developing tools designed to help people navigate what comes next:
Job Application Support System. An AI-powered tool that helps job seekers optimize their applications to get past Applicant Tracking Systems and into real conversations with hiring managers.
Skills Assessment Support System. A tool that helps people identify, articulate, and leverage their existing skills for new opportunities.
The company exists because I believe the people who need the most help navigating the modern job market are the ones getting the least of it.
Music has been part of my life since I was eight years old. I wrote my first song at eight, and I have never stopped writing. I come from a musical family: my father's cousins include Robert Farnon, one of the world's most renowned orchestral composers, and Charmian Farnon, who played Liesl in The Sound of Music under the stage name Charmaine Carr.
Today, I write the lyrics and the music, and use AI tools for production. Several tracks are available on Apple Music and Spotify. Music has always been my therapy, and it still is.
For press inquiries, interviews, podcast guest appearances, speaking engagements, or partnership opportunities:
Empower Over 50 is part of Max Farnon Digital. For business inquiries and sponsorships, email max@maxfarnondigital.com or call (954) 953-4748.
✉ max@maxfarnondigital.comI am available to speak on:
Find Empower Over 50 across these platforms:
Explore the free tools, join the community, or just watch a video. Start wherever feels right.